In the past, people outwardly loved bacon in a way they didn't outwardly love other foods because the salty, meaty strips signified something about their life priorities: namely, that they didn't care what the health-conscious thought of them.
Now, with the rise in popularity of the Paleo diet, bacon has become a more universal, less rebellious cultural signifier. Loving it simply means a) you have taste buds and b) you're most likely not a religious Jew or Muslim.
But Oscar Mayer wants you to believe that loving Bacon makes you unique and date-worthy. Their new dating app for people who love bacon, called Sizzl, allows you to connect with other bacon-lovers (ie humans) and, presumably, shag while eating platefuls.
According to the press release, Sizzle will "connect with thousands of like-minded lovers who share their taste in bacon that's cured for 12 hours and smoke-housed for another 12." That's a very SEO-friendly way of saying "Come buy our meat! Also: sex."
Their ad is also totally weird, featuring a woman swiping real human men who appear on her lap until she finds one who is both hot and a lover of bacon. The moral seems to be that only really attractive people eat bacon (and that having a first date convo while resting on a pubic bone is totes kosh).
Check it out below and let me know if it makes you feel special.